Copilot AI for Councils – Comms and Content Creation

Overview:

This specialist session is designed for council staff who create communications campaigns, newsletters, social media posts, web content and promotional material. It focuses on how Microsoft 365 Copilot can help speed up content creation while maintaining clarity, tone, accuracy, and council standards.  Delegates will explore how to use Copilot to generate ideas, draft and refine content, repurpose information for different audiences, and support communications work across familiar Microsoft 365 apps. The session is practical and example-led, showing how Copilot can support communications across the full council spectrum: from simple parish updates and notices to larger campaigns and structured communications planning. 

Key Topics:

• Generate ideas and first drafts for newsletters, social media, web updates, campaigns, and resident communications 
• Rewrite content for different audiences, tones, and levels of formality 
• Create stronger prompts for clearer, more engaging content 
• Repurpose existing material into summaries, announcements, and promotional wording 
• Turn council decisions, minutes and updates into clear, public-facing communications 
• Support communications planning, from simple parish communications plans to more structured campaign activity 
• Check outputs for accuracy, accessibility, inclusivity and council-appropriate messaging 

These practical scenarios show how the skills from this session apply to council communications, campaigns, and content creation tasks. 

Scenarios: 

1. A council needs to draft a resident newsletter covering service updates, community events, and key deadlines without starting from a blank page. 

2. Officers want to turn a formal policy update or meeting decision into a shorter website announcement, newsletter item, and resident-friendly social or email message. 

3. A clerk needs help rewriting content so it suits different audiences such as councillors, staff, residents, or local partners, with the right brand, tone, and message for each council. 

4. A communications lead wants to repurpose notes from a meeting, briefing, or report into wording for the Annual Report. 

5. A council is preparing communications around its events calendar and local activity, such as elections and community grants, and needs fresh ideas, consistent messaging, and content across multiple channels. 

6. A comms officer needs to check AI-generated content for tone, accuracy, accessibility, inclusivity, and council-appropriate language, while using Copilot to support more structured planning and recurring communications over time. 

Who Should Attend:  
Council staff responsible for communications, engagement, campaigns, newsletters, website and social media content, presentations, or promotional materials who want to use Copilot to create content more quickly and confidently.

Pricing:

• Free for CloudyIT customers using a training credit 

• £65 for non-CloudyIT customers (read T&Cs) 

Continue Your Digital Learning Journey:

Take the next step with Microsoft 365 AI Copilot to Support Minutes Writing to see how Copilot can help structure, draft, and refine meeting minutes with confidence.

Keep Building Your Digital Confidence:

• Try the Microsoft 365 Digital Skills Audit Tool
• Join an AI in Local Government Members’ Day
• Come along to a DisGovery Day in person