A new, (more visually compelling) chapter
Like the sector, we are always transforming and modernising ourselves, introducing new services as we keep up with the fast-moving world of technology.
You may have noticed that we have given our logo a facelift. This new look is the product of some self-reflection. We have been considering how our company is evolving and thought it was time that our logo had a revamp to match our progress. We wanted to update our look to a more modern design without changing it too much so that it still maintains our core values.
Our new logo
This is how our new logo looks now:
The updates are designed to brighten things up, accentuate the modernity and give a sensation of more depth. The colour gradient on the cloud also conveys the modern dynamism Cloudy celebrates which is central to our identity.
Small changes
We are maintaining more or less the same colour palette across the Cloudy Group suite of companies and have employed bold lettering and strong colours to differentiate the service areas and give all our logos a visual presence that is aimed at making it easier to identify the brand faster, whatever size you see them.
Conveying our values
We remain dedicated to creating value for councils, legal firms and small-medium-enterprises (SMEs), which is why we are driving innovation through our modernisation programme. As we support more and more organisations to digitally transform their operations and maximise on cloud computing, over the years, we have been honing our craft to deliver useful new services. Our document management systems, leasing packages and development of custom apps are just a few examples.
We pride ourselves on how we are evolving and we want our logo and brand identity to resonate with how we have grown into the market-leading, centre-of-excellence we are.
Investing in the future of digital services
Cloudy Group is an award-winning company that cares about being innovative, progressive and committed to our wider socially responsibility. Hence, our increasing specialisms that embed security services, a wide variety of training, and our Enterprise Academy (supporting young people) into our day-to-day delivery of IT and tech managed services, so that we are connecting our network of customers and services with community.
Enjoying the journey
You will start to see the influence of our branding on more of our materials over the course of the year, which should also be reflected in your experience of us (always improving) online and offline.
As the infographic below shows, we have certainly learned a lot along the way, which we hope you agree that our new look and feel conveys about how we are continuing to grow dynamically.
We have worked extensively with councils, legal firms and a variety of other businesses organisations over the years, helping to digitally transform their IT, telecoms and digital service operations to overcome their modern-day challenges.
We exist to help our customers keep pace with today’s fast-moving world by providing managed service solutions and a modernisation programme that helps to improve operational productivity and efficiency.
